Ladies, Get In Formation.

No, but really. 

landscape-1459434851-hbz-ivy-park-index.jpgCourtesy: Harper’s Bazaar

If you haven’t been #BoutThat[GYM]Life, grab the nearest membership form you can find because Queen Bey has spoken!

In an empowering two-minute video, Beyoncé debuted her latest endeavor, an athleisure line for women of every size. Co-founded by the star, Ivy Park mixes high performance sportswear with fashion-forward casual wear.

“I’d wake up in the morning, and my dad would come knocking on my door and tell me that it’s time to go running. I remember wanting to stop, but I would push myself to keep going. He taught me discipline,” she shares.

Flawlessly sporting the active-wear, Beyoncé is motivating all women regardless of athletic ability to get into formation and take care of that body.

“And I would think about my dreams. I would think about the sacrifices my parents made for me. I would think about my little sister and how I was her hero. I would look at the beauty around me. The sunshine through the trees. I would keep breathing.”

Ivy Park launches exclusively at TopShop on April 14th. Ladies, get those coins ready!

Check out the full promotional video below. Did we mention Blue Ivy makes an appearance? 😉


 

Cover Photo Courtesy: Madame Noire